Bassday

Bassday is a Japanese premium manufacturer of hard lures and a sister company of Zipbaits. Their hard lures have earned an outstanding reputation and have become an established choice across many areas of predator fishing. What makes Bassday particularly appealing is that despite the JDM quality, several models - such as the Mogul crankbaits - come at very accessible price points. Hard to resist, whether you're the angler at the shop or the fish in the water.