Evergreen

<h2>Foundation and Company History</h2>
<p><em>Evergreen</em> was founded in December 1998 in Osaka, Japan, and is a company specialising in the <strong>development and manufacture of fishing equipment</strong>. Alongside its outstanding rods, it is above all the lures that have earned the brand a loyal following across Germany and other parts of Europe. The rods in particular have acquired a legendary status and are considered among the finest available anywhere in the world for predator fishing.</p>

<h2>The Evergreen Philosophy</h2>
<p>In developing and manufacturing its products, <em>Evergreen</em> follows a principle borrowed from architecture: <strong>Form follows Function</strong>. The intended purpose of every single product comes first, and each item is developed with that goal in mind. A rod designed for a specific technique is not considered finished or ready for market until it performs that technique to perfection. The <strong>aim is to improve catches for anglers</strong> - the better a rod suits its purpose, the more effectively you can use it and the more fish you will catch. The same logic applies to the desired characteristics of lures, such as the swimming action of hard lures. Whether rods, lures or any other piece of equipment, <strong>everything is developed with the same care, precision and thoroughness</strong>. Every product is built on the experience of the developers and test anglers, who bring their combined knowledge to bear. <em>Evergreen</em> does not rush the development process - it prefers to extend development time and keep refining rather than release a product it is not 100% confident in. That attitude is something you notice as soon as you fish with Evergreen products.</p>

<h2>Evergreen Rods</h2>
<p>The <strong>absolute highlight of the Evergreen range</strong> is the <strong>rods</strong>, which enjoy a legendary reputation and are used and highly valued by both dedicated hobby anglers and professional tournament competitors. Evergreen rods are hand-built in Japan, which means <strong>the utmost precision in construction and the finest materials throughout</strong>. Every last detail has been thought through and chosen deliberately to <strong>maximise the performance of these exceptional pieces</strong>. Outstanding suitability for their intended purpose and <strong>exceptional quality</strong> define them. The same goes for materials: <strong>only the best carbon, the most advanced technologies and the highest-quality components</strong> - such as Fuji guides and reel seats - are used. Once you have fished with an <em>Evergreen rod</em>, you will not forget it, and it will move straight to the top of your priorities. Evergreen offers a wide range of rod series for both fresh and saltwater fishing. Every perch angler will find their ideal rod here, and there are outstanding options for zander, asp, trout and pike as well - all contributing to maximum enjoyment and success on the water.</p>

<h3>Lures and Other Equipment</h3>
<p>Just as with the rods, you can rely on <strong>hard lures and soft plastics</strong> - as well as other equipment - being <strong>high-quality items</strong> that have been extensively tested and refined until they reach the level of perfection Evergreen demands. Here too, there is a great deal on offer for perch anglers, including the Evergreen Gran Searcher, an elongated crankbait that also lends itself very well to twitching. Evergreen is <strong>JDM quality from start to finish</strong> and a reliable choice whenever you want to use <strong>nothing but the best equipment</strong>.</p>