Lurefans
Lurefans is a highly regarded lure maker, best known for its incredibly detailed and finely crafted hard lures. Founded in 2006, the brand has won over perch and zander anglers with small works of precision engineering, each fitted with razor-sharp BKK hooks.
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Guide: Lurefans
FAQ
Lurefans was founded in 2006 by Haiyang Li. Li is a deeply passionate predator angler who has outsmarted countless predators on his extensive travels around the world.
Founder Haiyang Li is the designer and develops every lure himself. New baits go through extensive testing and are only considered ready for production once they meet his standard of complete perfection.
In 2003, Li Haiyang took up lure fishing and catch and release. At the time there was no suitable tackle available in China, and his blog quickly attracted more than 100,000 views - a trend that kept growing. Lurefans was founded in 2006 to meet that demand.
The most successful lure from Lurefans is also the first one they ever brought to market. The CC60 went on to become the best-selling lure in China.
Lurefans products are currently sold in 18 countries worldwide.