Yo-Zuri
YO-ZURI will be a familiar name to any serious tackle enthusiast. The Japanese manufacturer has been distributing its lures worldwide for 50 years. YO-ZURI stands for high lure quality, an extremely realistic action and lifelike finishes. Their lures enjoy an outstanding reputation in Japan and the USA, both in saltwater and freshwater fishing. YO-ZURI lures have accounted for some truly impressive catches around the world and have helped win major largemouth bass tournaments. Now you have the chance to put these sought-after lures from overseas to work on your local waters.
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Guide: Yo-Zuri
FAQ
Yo-Zuri Japan has been around for over 50 years. Since 2003, Yo-Zuri America has also been operating, covering the US, Canadian and Central American markets.
Yo-Zuri covers the lure brands Yo-Zuri and Hardcore.
Yo-Zuri produces primarily high-quality lures, but also quality fishing lines.
Yo-Zuri lures are primarily used for largemouth bass and saltwater predator fishing, but they are equally well suited to the predators found on your home waters.
Yo-Zuri has always aimed to offer the best possible quality for its intended purpose. All products are well thought out and thoroughly suited to the job they are designed for.