Deps

<h2>The Founding of deps</h2>
<p><em>deps</em> was founded in 1996 by <strong>Kazumasa Okumura</strong>, who remains <strong>the company's president and the designer behind many of its lures</strong> to this day. He is an absolute authority on fishing for large largemouth bass and enjoys an exceptionally strong following in Japan.</p>

<h2>Mission and Execution</h2>
<p>The mission of <em>deps</em> is straightforward: to develop lures that catch big largemouth bass. To achieve this, <strong>upwards of 15,000 hours of on-the-water testing</strong> go into each lure, refining every last detail and optimising it for that single purpose. A lure <strong>must prove itself repeatedly by catching large fish</strong> before it reaches the market - isolated catches are not enough to qualify it for release. It is no surprise, then, that <em>deps</em> brings relatively few new lures to market each year, but those it does release are all the more effective for it. Kazumasa Okumura accepts that some lures are not the easiest to fish and require a period of understanding before you can unlock their full potential. Once you do, though, they tend to leave comparable lures well behind and <strong>provoke bites from experienced, wary trophy fish</strong> that are otherwise considered virtually uncatchable.</p>

<h2>Hard Lures, Soft Plastics and Metal Lures</h2>
<p>The <em>deps</em> hard lures are undoubtedly the best known, with the Slide Swimmer leading the way. This swimbait is now available in various lengths, sink rates and retrieve styles, with further swimbaits also built around that original concept. It has accounted for countless giant largemouth bass catches - and has also become <strong>extremely popular among pike anglers in this part of the world</strong>. As is so often the case, lures designed for largemouth bass frequently prove to be <strong>outstanding choices for our own predators - perch, zander and pike alike</strong>. This applies to the hard lures, but particularly to the soft plastics and metal lures. Among the soft plastics, lures such as the Deathadder and the Sakamata Shad are genuine <strong>insider tips for big perch and zander</strong>. With its soft plastics, <em>deps</em> regularly fine-tunes the rubber compound and salt content to suit each individual lure, drawing out the <strong>maximum in action and fish-catching ability</strong>. It is well worth watching the videos for the <em>deps</em> lures to get a feel for everything they are capable of - don't be surprised if a creative retrieve suddenly brings a take from a seemingly uncatchable specimen.</p>

<h2>Deps: Exceptional Lures</h2>
<p><em>deps</em> produces <strong>outstanding lures</strong> that, when fished correctly, catch fish when others fail. To get there, Kazumasa Okumura and his team are not afraid to take a slightly unusual or specialised approach - lures that only reveal their full potential once you account for those characteristics in your retrieve. Most of the lures can be used in a straightforward way, much like any comparable model from another brand, but we still recommend watching the videos for each one. Time and again, these lures have more to offer than first impressions suggest. And <strong>that extra range of possibilities translates directly into extra potential for exceptional catches</strong>.</p>