Megabass

<h2>The Beginning of Megabass</h2>
<p>The story of <em>Megabass</em> began in 1986 in a garage in Japan. <strong>Founder Yuki Ito</strong> had previously worked in <em>Optical Engineering and System Design</em> at camera manufacturer Nikon and came to lure development without a background in tackle design. Drawing on a deep sense of Japanese tradition - simplicity and functional elegance - he has continued to create lures and rods that <strong>perform exceptionally well</strong>. The guiding principle of <em>Form follows Function</em> was developed further into <strong>Form follows Emotion</strong>.</p>

<h2>Breaking into the USA</h2>
<p>In the early 1990s, Yuki Ito travelled to the United States to build his brand there. His approach became almost legendary: he would challenge the pro staffs of local tackle dealers. If he won, the dealer had to buy <em>Megabass</em> lures. If the pro staff won, Yuki Ito had to buy tackle from the dealer. Thanks to the <strong>high quality of his products</strong> and their <strong>remarkable fish-catching ability</strong>, the outcome of these contests frequently went in his favour.</p>

<h2>The Birth of a Legend</h2>
<p>At a time when fishing in Japan was almost entirely dominated by soft plastics and finesse techniques targeting largemouth bass, jerkbaits were considered a universal lure in the USA - something no tackle box could be without. Yuki Ito arrived in the States with the classic Great Hunting 95 and watched it quickly gain popularity across many states. He returned home, however, with a wealth of new ideas and inspiration. As a Japanese hard lure specialist, he set about designing a hard lure built specifically around American requirements - a lure that today exists in <strong>numerous variants</strong> and is <strong>responsible for countless catch records, tournament victories and memorable days on the water worldwide</strong>. That lure is the <strong>Megabass Oneten</strong>, which launched in its first version in September 2000. The name itself comes from Yuki Ito's surname: the <em>I</em> can be read as 1, the <em>to</em> as 10 - giving 110, both the name and the length of this outstanding jerkbait.</p>

<h2>More Hard Lures, Soft Plastics and Rods</h2>
<p>Over the years, <em>Megabass</em> has brought <strong>many more hard lures</strong> to market, with which countless prizes have been won - and a good number of these have been available for years, quite simply because they remain <strong>extraordinarily effective</strong>. <em>Megabass</em> also offers <strong>a range of soft plastics</strong> that work brilliantly for largemouth bass but perform just as well on our native predators. The <strong>rods from <em>Megabass</em></strong> are equally sought after, combining outstanding characteristics with exceptional build quality to deliver <strong>a truly refined fishing experience</strong>. Megabass is one of the most successful Japanese brands and continues to win over anglers worldwide with the consistently high quality of its products.</p>