OSP

<h2>The Founder of OSP</h2>
<p><em>OSP Lures</em> was founded in June 2000 by Toshinari Namiki, a <strong>Japanese bass pro</strong> who also competed in American tournaments - with considerable success. In 2005, he finished 2nd in the prestigious Wal Mart FLW Tour, a result built on one tournament win and 3 top-10 finishes at further events.</p>

<h2>The Philosophy</h2>
<p>When <em>OSP Lures</em> was established, commercial thinking was not the primary driver. Toshinari Namiki simply wanted to develop <strong>better lures</strong> for himself and fellow anglers - lures that stand apart from the crowd and <strong>perform above the average</strong>. That standard still holds today: new lures only reach the market when the team is fully convinced they either deliver <strong>better results than comparable lures</strong> overall, or <strong>perform exceptionally well in specific situations and conditions</strong>. Only when one of those criteria is met does a lure get the green light. <em>OSP Lures</em> follows what they call the <em>10 Years Standard</em>. Everything they create is built to convince over the long term - lures that catch fish today and in 10 years' time, while maintaining the <strong>highest quality</strong> throughout.</p>

<h3>Hard Lures &amp; Soft Lures</h3>
<p><em>OSP Lures</em> produces <strong>outstanding lures</strong> across both the hard lure and soft lure categories. Two areas of fishing are particularly central to their development work. The first is largemouth bass fishing, which has brought countless lures to Europe - lures that have proven <strong>extremely effective for perch and zander</strong> on this side of the world. The second is saltwater fishing, which enjoys enormous popularity in Japan. Rockfishing and other lure techniques are widespread there, and much of what OSP has developed translates well to European waters too. Smaller rockfishing lures work well for perch, while larger models are equally at home targeting zander or sea bass in salt water. Among sea bass anglers in particular, OSP lures enjoy an outstanding reputation. The DoLive Stick, for example, has accounted for countless sea bass, yet it also <strong>performs exceptionally well for perch</strong> in fresh water.</p>