Abu Garcia
Abu Garcia began its journey in the 19th century as a small Swedish watchmaking company. After a successful period producing taximeters, the business stalled during the Second World War. Abu then turned its attention to fishing reels and in 1941 introduced its first multiplier reel, the Abu Record. Within just a few years, the brand had embarked on a remarkable rise through the angling world. The reels sold across international markets and proved particularly popular in the USA. Abu Garcia's influence on the sport fishing community remains unmatched to this day. The company is firmly committed to maintaining its position as an industry leader by offering anglers around the world the highest-quality and most innovative tackle available.
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Guide: Abu Garcia
FAQ
Abu Garcia, as we know it today, became known worldwide in 1981. The company began building fishing reels as early as the 1940s under the name AB Urfabriken. The original firm, however, was founded back in 1887 and at that time produced only clocks and watches.
Abu Garcia is one of the major global players in the fishing industry and is recognised worldwide for quality tackle. Even in Japan and the USA, Abu Garcia is particularly well known and highly regarded, especially for its reels.
Abu Garcia is best known for its reels, but the company also produces rods, various types of lures, accessories, tools, clothing and much more.
None. Abu Garcia is united with the brands Fenwick, Berkley and Mitchell under the marketing concept Pure Fishing, owned by OTG.
The products stand out through their proven high quality, functionality, robustness and durability.