Delalande is a French manufacturer and one of the true pioneers of soft plastic production, with more than 40 years in the business. Founded in 1979 by Alain Delalande, the company started out selling ready-rigged leaders and systems for pole anglers. Even then, Alain had one eye on the United States. Before long, machinery for producing jig heads was brought in, and the first soft lures were imported from the USA and brought to the French market.

Over the following years, Delalande shifted entirely towards developing and manufacturing jig heads and soft lures, constantly refining its own products. Then, in 1995, one of the most famous soft plastics of all time was born: the Sandra. It was among the first softbaits to reach the German market, and it caught zander and perch with ease. To this day, the lure with its distinctive perforated tail remains as popular as ever and can be found in tackle boxes across Europe.

The company remains firmly in family ownership and sources 90% of its raw materials directly from France, with the remainder coming from elsewhere in Europe. Every product is manufactured entirely in France and at a newer production facility in Romania, and they are continually being refined. The soft plastic compound has also been developed over the years - all lures are now scented with crustacean attractant and are free from phthalates. A great manufacturer with a wide range of products that will add real value to your tackle box.