LMAB

LMAB (short for Leck mich am Barsch) is an innovative German predator fishing brand founded by Hecht & Barsch GmbH.

It all started in 2013 with a small fishing blog at pikeandperch.eu, where Daniel Andriani - born in Zimbabwe and based in Berlin - and his brother-in-law Toni Wehn wrote about their fishing trips. The two began with a Facebook page and a YouTube channel, both of which attracted a great deal of attention from the start. The response was overwhelmingly positive, and those early days laid the foundation for what is now a thriving angling community. Daniel and Toni soon set up a small company to run an online shop selling predator fishing tackle and organising fishing trips around the world. To channel their creativity not just into marketing but also into product development, they launched their own brand LMAB in 2016 and released their first small lure range, the Drunk Bait. Since 2016, the product portfolio has grown continuously, and LMAB is now available in more than 400 shops across Germany, Austria, France, Belgium, Great Britain, the Czech Republic, Sweden, Finland and Switzerland.

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    LMAB Carolina / Texas Rig | Bundle at PikeandPerch.eu
    LMAB
    Carolina / Texas Rig | Bundle
    €51,66 €68,92

    Guide: LMAB

    <p>As far back as 2013, when the blog at pikeandperch.eu was already running alongside its own YouTube channel, the first product ideas were taking shape - ideas that would later be released under the <strong>LMAB</strong> brand.</p>

    <h3>LMAB - More Than Just a Hashtag</h3>

    <p>The fishing videos made by Daniel Andriani and Toni Wehn had a humour entirely their own, which expressed itself in creative and unconventional catchphrases. One of the very first was <em>Leck mich am Barsch</em>, which became not only the main hashtag but, naturally, the name of the brand itself.</p>

    <p><strong>LMAB</strong> stands for more than modern design, high functionality and bold slogans: it stands for innovative statements, something that comes through not only in the extensive merchandise range but also in the brand's own lures.</p>

    <p>After the first shirts carrying the <em>Leck mich am Barsch</em> slogan, jackets and beanies in the same style followed quickly, before the range was extended with slogans such as <em>Petri Geil</em> and <em>Brassen spielen keine Rolle</em>. And even at that early stage, the first lure project was already underway.</p>

    <h3>The Perfect Predator Prey</h3>

    <p>Julian, one of the first employees, pursued his idea for an original soft lure. This led to both a blog post and the first prototypes of the soft plastics that would go on to cause a stir in the fishing scene under the name Drunk Bait. Angler feedback and catch results were so overwhelming that the 8 cm version was quickly followed by a larger sibling at 16 cm.</p>

    <p>The popular colour schemes of the Drunkbaits were developed in close collaboration with the team anglers and drawn from their own experience on the water. The Drunk Bait stands out not only for its exceptionally strong action and pressure waves, but also for a colour palette that has proved consistently effective.</p>

    <h3>The Rodfather - the Ideal All-Round Rod</h3>

    <p>Alongside the lures, the first own rod, The Rodfather, was developed as an all-round spinning rod with some very particular features and released as a limited edition. There is, for example, no other rod in this segment with individual numbering for traceability and its own hard case.</p>

    <h3>Finesse Filet: an Exciting Lure for a New Fishing Experience</h3>

    <p>With the unique Finesse Filet, Pike &amp; Perch delivered another major release at the end of 2018 that caused a stir well beyond the German fishing scene. The slender soft lure imitates a dying or weakened juvenile fish, making it ideal for drop shotting while also performing strongly on the Carolina rig, the Texas rig or a light jig head.</p>

    <p>And there is every reason to look forward to what the team at Pike &amp; Perch will come up with next...</p>

    FAQ

    Planning began in earnest in 2015 and the first merchandise items followed shortly afterwards. The first lure, the Drunkbait, was not far behind. Many new products have been added to the range since then.
    LMAB speaks primarily to the younger, more contemporary generation of predator anglers. The result is a range of products that bring genuine fun to your fishing while delivering real quality and performance.
    Watch and subscribe to the YouTube channel. Entertaining videos, great product features and valuable insider tips are waiting for you.
    Absolutely. Alongside The Rodfather, which comes in a wide range of variants, LMAB now also offers La Moustique as a refined finesse rod.
    We do not understand the question! Of course we are constantly working on exciting new products. Stay tuned for everything that is still to come.