Abu Garcia began its journey in the 19th century as a small Swedish watchmaking company. After a successful period producing taximeters, the business stalled during the Second World War. Abu then turned its attention to fishing reels and in 1941 introduced its first multiplier reel, the Abu Record. Within just a few years, the brand had embarked on a remarkable rise through the angling world. The reels sold across international markets and proved particularly popular in the USA. Abu Garcia's influence on the sport fishing community remains unmatched to this day. The company is firmly committed to maintaining its position as an industry leader by offering anglers around the world the highest-quality and most innovative tackle available.