Berkley
Berkley is a well-established name in the angling world. The brand is perhaps best known for its wide range of trout lures, but Berkley has also built a solid reputation in the rod category - the Cherrywood being a prime example. That is reason enough for us to stock a broad selection of Berkley products, including rods, bags, fluorocarbon and much more.
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Guide: Berkley
FAQ
Berkley is one of the major names in the fishing industry and covers the full range - predator fishing, non-predatory species, sea fishing and salmonid fishing.
Yes, Berkley is owned by Pure Fishing Inc., its parent company. Other brands under the Pure Fishing umbrella include Penn, JRC, Abu Garcia, Greys, Mitchell and many more.
It all began in 1937 with a 16-year-old named Berkley Bedell. He sold hand-tied flies to holidaymakers and quickly recognised the potential.
Catch More Fish is the motto that Berkley has lived by since 1937.
The Gulp range stands for highly effective lures that consistently catch fish.