Daiwa has been one of the absolute giants in the fishing tackle industry for decades. Professionals, committed anglers and newcomers alike trust Daiwa products - and for good reason. The brand's claim is Feel Alive, and that is exactly the experience Daiwa wants you to have when you use their products. The brand places enormous importance on getting the small details right in order to perfect the bigger picture. When it comes to reels and rods, Daiwa competes at the very highest level, and across many other segments - lures included - Daiwa is a genuine premium manufacturer.